Andrew’s passion for horticulture extends to the cultivation of hops, an activity that emerged as a hobby next to his greenhouse management career. Despite starting as a mere pastime, his activities in hop cultivation have evolved significantly.

In his role at Roam Technology, Andrew will work intensively with distributors, local partners, and end customers in Canada, with a primary focus on the Leamington area. Bram Roosen, Area Manager Canada – U.S., expresses his enthusiasm about Andrew joining the team: “We are happy to have Andrew on board. Someone with an enormous wealth of experience, supporting our local partners and end users in Canada. Andrew has great added value for the team.”

Andrew will primarily focus on the technical aspects of our business, while Bram is active as area manager in Canada, focusing more and more on commercial activities next to his technical activities. This strategic division of responsibilities aims to ensure seamless coordination and optimal performance in the North American market.

In order to prepare for his new role in Canada, Andrew recently spent a week in Belgium. During this visit, he and our Belgian team engaged in knowledge exchange. Andrew also visited our production facility, interacting with both end customers and colleagues.